SUMMARY OF THE PROGRAM
This two-year master program is tailored to equip you with knowledge, skills and attitudes that will make you a competent healthcare manager. Healthcare institutions are multifaceted systems, where there are hundreds of operations going on at one time. Therefore, management of these institutions is a career field that requires professionals with higher education and experience to undertake many complicated responsibilities. They oversee the business side of the healthcare, which is vital to the lifeline of the system, especially in hospitals. However, their concerns go beyond business and directly into the delivery of care. Managers must maintain their ethical responsibilities while ensuring that all operations throughout the hospital are running smoothly.
Legal frame of the program:
Conditions for admission :
Legal frame of the program:
- Number and date of the authorization : 04/1616 - 30/06/2016
- Number and date of the accreditation : 04/2245 - 04/10/2016
Conditions for admission :
- A university degree in medicine, dentistry, pharmacy, nursing, physiotherapy, business administration, management, communication, economic sciences and law.
- Admission tests
- Computer knowledge
- Good morality
- Physical and mental fitness
DESCRIPTION OF THE PROGRAM
This master of sciences program in healthcare administration and hospital management at the College of Health Sciences offers an excellent opportunity for health and management professionals to pursue a specialized career in health services management.
The health management is a high caliber profession that requires leadership qualities, technical competencies and vision. It requires hard work, continuous learning and acquisition of knowledge.
However, it pays off in terms of high remuneration, job stability and social prestige. Health managers or administrator participate in leading hospitals, health centers, health programs, doctor cabinets, nursing homes, home health companies and pharmaceutical agencies. They have responsibility for facilities, services, programs, staff, budgets, relations with other organizations, and other management aspects, depending on the type and size of the organization.
The program is designed to provide a structure for the study of the public health and health policy context in which the manager works, together with an emphasis on the specific knowledge and skills which effective managers need. Furthermore, students will be introduced to the study of health care organizations since their career success as management practitioners will often be contingent on their skills in organizing, managing, and leading complex systems and processes. In addition, students will develop a strong knowledge base in a variety of disciplines essential for successful health management including epidemiology, health administration, health economics, health policy, health laws, and health sociology. The program will guide you in applying this knowledge in various management functions within the health sector. You will master all skills and competencies that make you a good manager, leading with quality and delivering with efficiency.
Further, the program will develop a broad management perspective from a conceptual and systemic point of view. Within this perspective, students will be introduced to key concepts and theories in all of the core management disciplines: planning, economics, financial management, marketing, strategy, decision management, and group process management. Throughout the program, emphasis will be given to the development, integration, and application of key elements of organizational and management theory with key related concepts in the other management disciplines. All will be integrated and applied in ‘real world’ context.
Likewise, a significant emphasis will be placed on the development of ‘mental models’ and to using these models to organize and support the learning process. The mental models developed will be used throughout the curriculum to reinforce and extend learning in each of the discipline-specific courses that students will take throughout the balance of the master curriculum.
Students are graduated when they possess and master a set of competencies covering the following skills domains:
Since practice is an integral part of the master degree, students are required to complete a six-month internship in the fourth semester. The internships are made available and organized by the College of Health Sciences in collaboration with a large network of partners in Morocco, Europe and the United States. A universal requirement of the master program is the submission of a research thesis satisfying the academic criteria set by the College of Health Sciences. Alternatively, the student can publish two research articles in international peer reviewed journals.
The health management is a high caliber profession that requires leadership qualities, technical competencies and vision. It requires hard work, continuous learning and acquisition of knowledge.
However, it pays off in terms of high remuneration, job stability and social prestige. Health managers or administrator participate in leading hospitals, health centers, health programs, doctor cabinets, nursing homes, home health companies and pharmaceutical agencies. They have responsibility for facilities, services, programs, staff, budgets, relations with other organizations, and other management aspects, depending on the type and size of the organization.
The program is designed to provide a structure for the study of the public health and health policy context in which the manager works, together with an emphasis on the specific knowledge and skills which effective managers need. Furthermore, students will be introduced to the study of health care organizations since their career success as management practitioners will often be contingent on their skills in organizing, managing, and leading complex systems and processes. In addition, students will develop a strong knowledge base in a variety of disciplines essential for successful health management including epidemiology, health administration, health economics, health policy, health laws, and health sociology. The program will guide you in applying this knowledge in various management functions within the health sector. You will master all skills and competencies that make you a good manager, leading with quality and delivering with efficiency.
Further, the program will develop a broad management perspective from a conceptual and systemic point of view. Within this perspective, students will be introduced to key concepts and theories in all of the core management disciplines: planning, economics, financial management, marketing, strategy, decision management, and group process management. Throughout the program, emphasis will be given to the development, integration, and application of key elements of organizational and management theory with key related concepts in the other management disciplines. All will be integrated and applied in ‘real world’ context.
Likewise, a significant emphasis will be placed on the development of ‘mental models’ and to using these models to organize and support the learning process. The mental models developed will be used throughout the curriculum to reinforce and extend learning in each of the discipline-specific courses that students will take throughout the balance of the master curriculum.
Students are graduated when they possess and master a set of competencies covering the following skills domains:
- Assessment and analysis
- Basic public health sciences
- Communication
- Community dimension of practice
- Cultural competency
- Policy development
- Financial planning & management
- Leadership and system thinking
Since practice is an integral part of the master degree, students are required to complete a six-month internship in the fourth semester. The internships are made available and organized by the College of Health Sciences in collaboration with a large network of partners in Morocco, Europe and the United States. A universal requirement of the master program is the submission of a research thesis satisfying the academic criteria set by the College of Health Sciences. Alternatively, the student can publish two research articles in international peer reviewed journals.
International equivalence
|
The academic program is organized over two years (four semesters). Successful completion of this program requires:
Students receive credits for their class time and for their work outside of class. The schedule for this program encompasses:
The American equivalence is based on the Carnegie system. A semi-annual Carnegie loan is worth 45 hours. For a clinical internship, a Carnegie semester credit is worth 60 hours. Regarding the European equivalence, one ETCS (European Credit Transfer System) credit point corresponds to 30 hours of work. For clinical internships, an ETCS credit is equivalent to 45 hours. |
ADMISSION TO THE PROGRAM
Applicants—whose application files are complete—are evaluated by the Admission Committee through an objective process encompassing:
If applicants obtain equal scores, the following categories shall be preferred:
The Admissions Committee reviews every completed application, including:
* Dentistry,
* Pharmacy,
* Nursing,
* Physiotherapy,
* Veterinary medicine,
* Business administration
* Management
* Communication
* Economic sciences
* Law
- Merit assessment matrix combining educational attainment, work experience, academic potential and personal qualities.
- Entry test assessing background knowledge, skills and attitude of applicants.
- Language competency test
- Personal interview with the admission committee.
If applicants obtain equal scores, the following categories shall be preferred:
- Candidates with special needs,
- Women applicants,
- Younger applicants.
The Admissions Committee reviews every completed application, including:
- Evidence of interest and intent in the form a letter of application, describing motivation , interests and personal directions;
- Evidence of past academic performance achieved at a properly accredited institution. For this course, applicants must have a university degree in one of the following domains:
* Dentistry,
* Pharmacy,
* Nursing,
* Physiotherapy,
* Veterinary medicine,
* Business administration
* Management
* Communication
* Economic sciences
* Law
- Evidence of academic potential in the form of standardized test scores taken at the College of Health Sciences within two weeks from the deadline for application to the course.
- Evidence of external evaluation of the candidate in the form of letters of reference at least one of which must comment on the applicant's potential as a student and health professional.
- Evidence of language fluency in the form of French or English proficiency test taken at the College of Health Sciences within two weeks after the deadline for application.
- Evidence of computer literacy in the form of standardized test taken within two weeks after the deadline for application.
- Other evidence is welcome including information about the applicant’s professional and life experience and potential contribution to the community and the profession.
- Criminal background check: Applicants for admission need to go through a criminal background check before they can be admitted.
PROFESSIONAL CAREER
Health care managers are required at all levels of the health sector. For example they work in:
- Ministry of health to develop health policies, devise health plans, monitor public health indicators, allocate health budgets and evaluate performance of health institutions.
- Hospitals, polyclinics and health centers to manage all aspects of health care delivery.
- Public health programs to ensure coverage, accessibility, quality and effectiveness of public health services.
- Community and home-based care.
- Pharmaceutical companies and distribution chains.
- Health education and communication.
STRUCTURE OF THE ACADEMIC PROGRAM
FIRST SEMESTER
MODULE 01: FUNDAMENTALS OF EPIDEMIOLOGY
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
MODULE 02: FUNDAMENTALS OF BIOSTATISTICS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
MODULE 03: FUNDAMENTALS OF HEALTH ECONOMICS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
MODULE 04: FUNDAMENTALS OF HEALTHCARE MANAGEMENT
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
MODULE 05: COMPUTER APPLICATIONS IN BIOSTATISTICS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 15 hours | Practical tutorials: 90 hours | Self-directed learning: 30 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 15 hours | Practical tutorials: 90 hours | Self-directed learning: 30 hours
MODULE 06: FUNDAMENTALS OF ENVIRONMENTAL HEALTH
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
SECOND SEMESTER
MODULE 07: STRATEGIC MANAGEMENT OF HEALTHCARE ORGANIZATIONS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
MODULE 08: HEALTH POLICY AND HEALTH SYSTEM REFORM
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
MODULE 09: FINANCIAL MANAGEMENT OF HEALTHCARE ORGANIZATIONS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
MODULE 10: MANAGEMENT OF HEALTH HUMAN RESOURCES
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
MODULE 11: HEALTH SERVICE RESEARCH
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 30 hours | Practical tutorials: 90 hours | Self-directed learning: 60 hours
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 30 hours | Practical tutorials: 90 hours | Self-directed learning: 60 hours
MODULE 12: CRITICAL APPRAISAL OF RESEARCH STUDIES
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 15 hours | Practical tutorials: 90 hours | Self-directed learning: 30 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 15 hours | Practical tutorials: 90 hours | Self-directed learning: 30 hours
THIRD SEMESTER
MODULE 13: FUNDAMENTALS OF HEALTHCARE LAWS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
MODULE 14: QUALITY MANAGEMENT IN HEALTH CARE
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
MODULE 15: MARKETING OF HEALTH SERVICES
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
MODULE 16: INFORMATION MANAGEMENT IN HEALTH CARE
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
MODULE 17: HOSPITAL MANAGEMENT
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
MODULE 18: HEALTH COMMUNICATION
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
FOURTH SEMESTER
MODULE 19-24: END-OF-STUDY INTERNSHIP AND THESIS
US Semester credits: 20.0 | ECTS: 30.0 | Learning load: 900 hours
Supervised clinical learning activities and research work: 900 hours
US Semester credits: 20.0 | ECTS: 30.0 | Learning load: 900 hours
Supervised clinical learning activities and research work: 900 hours
SUMMARY DESCRIPTION OF THE MODULES
FIRST SEMESTER
MODULE 01: FUNDAMENTALS OF EPIDEMIOLOGY
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
This module is an introduction to the fundamentals of epidemiology and aims at equipping the students with a sound understanding of the basic concepts and principles of epidemiology. Students will learn how to identify key sources of data for epidemiological purposes, describe a public health problem in terms of magnitude, person, time and place, calculate basic epidemiological statistics, draw appropriate inferences from epidemiologic data, evaluate the strengths and limitations of epidemiologic reports and communicate epidemiologic information to lay and professional audiences.
Contents of the module:
Unit 01: History, philosophy, and uses of epidemiology
Unit 02: Epidemiologic measurements used to describe disease occurrence
Unit 03: Descriptive epidemiology: patterns of disease—person, place, time
Unit 04: Association and causality
Unit 05: Analytic epidemiology: types of study designs
Unit 06: Epidemiology and the policy arena
Unit 07: investigation of onfectious diseases outbreak
Unit 08: Social and behavioral epidemiology
Unit 09: Special epidemiologic applications
Unit 10: Basic study designs in analytical epidemiology
Unit 11: Measuring disease occurrence
Unit 12: Measuring associations between exposures and outcomes
Unit 13: Understanding lack of validity due to bias
Unit 14: Identifying non-causal associations: confounding
Unit 15: Defining and assessing heterogeneity of effects or interaction
Unit 16: Confounding and multivariate analysis in epidemiology
Contents of the module:
Unit 01: History, philosophy, and uses of epidemiology
Unit 02: Epidemiologic measurements used to describe disease occurrence
Unit 03: Descriptive epidemiology: patterns of disease—person, place, time
Unit 04: Association and causality
Unit 05: Analytic epidemiology: types of study designs
Unit 06: Epidemiology and the policy arena
Unit 07: investigation of onfectious diseases outbreak
Unit 08: Social and behavioral epidemiology
Unit 09: Special epidemiologic applications
Unit 10: Basic study designs in analytical epidemiology
Unit 11: Measuring disease occurrence
Unit 12: Measuring associations between exposures and outcomes
Unit 13: Understanding lack of validity due to bias
Unit 14: Identifying non-causal associations: confounding
Unit 15: Defining and assessing heterogeneity of effects or interaction
Unit 16: Confounding and multivariate analysis in epidemiology
MODULE 02: FUNDAMENTALS OF BIOSTATISTICS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
This module addresses the basic concepts in biostatistics and reasoning. It represents an introduction to the field and provides a survey of data and data types. Specific topics include tools for describing central tendency and variability in data; methods for performing inference on population means and proportions via sample data; statistical hypothesis testing and its application to group comparisons; issues of power and sample size in study designs; and random sample and other study types. While there are some formulae and computational elements to the course, the emphasis is on interpretation and concepts.
Contents of the module:
Unit 01: Descriptive statistics
Unit 02: Probability
Unit 03: Discrete probability distributions
Unit 04: Continuous probability distributions
Unit 05: Estimation
Unit 06: Hypothesis testing: One-sample inference
Unit 07: Hypothesis Testing: Two-sample inference
Unit 08: Nonparametric methods
Unit 09: Hypothesis testing: Categorical data
Unit 10: Regression and correlation methods
Unit 11: Multisample inference
Unit 12: Design and analysis techniques for epidemiologic studies
Unit 13: Hypothesis testing: Person-Time Data
Contents of the module:
Unit 01: Descriptive statistics
Unit 02: Probability
Unit 03: Discrete probability distributions
Unit 04: Continuous probability distributions
Unit 05: Estimation
Unit 06: Hypothesis testing: One-sample inference
Unit 07: Hypothesis Testing: Two-sample inference
Unit 08: Nonparametric methods
Unit 09: Hypothesis testing: Categorical data
Unit 10: Regression and correlation methods
Unit 11: Multisample inference
Unit 12: Design and analysis techniques for epidemiologic studies
Unit 13: Hypothesis testing: Person-Time Data
MODULE 03: FUNDAMENTALS OF HEALTH ECONOMICS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Health economics is a growing field and is an important aspect of public policy in developed and developing countries. This module is designed to introduce students to the field of Health Economics. The provision and production of health care have different characteristics and incentives from other consumer goods making health related markets a unique topic for study.
We will cover a number of topics including basic economic concepts important for the study in health economics. These topics encompass why health is different from other good; health care in other countries; health care reforms; the importance of health for economic development; and some basic economic evaluation techniques.
The module deals with the following areas in the subject of health economics:
Economic theories of resource allocation; consumption, production and markets and their application in the health sector and the public health. Furthermore, it addresses the health sector as a policy area; compares how the health sector is financed in different countries. Finally, it presents different types of economic evaluation and their utilization in health economics.
Contents of the module :
Unit 01: Introduction to health economics
Unit 02: Economic valuation of life and health
Unit 03: Individuals as producers of their health
Unit 04: Empirical studies of the production of health
Unit 05: Health goods, market failure and justice
Unit 06: Optimal health insurance contracts
Unit 07: Risk selection in health insurance markets
Unit 08: Physicians as suppliers of medical services
Unit 09: Hospital services and efficiency
Unit 10: Paying providers
Unit 11: Forms of delivery of medical care
Unit 12: The market for pharmaceuticals
Unit 13: The political economy of health care
Unit 14: Future challenges to health care system
We will cover a number of topics including basic economic concepts important for the study in health economics. These topics encompass why health is different from other good; health care in other countries; health care reforms; the importance of health for economic development; and some basic economic evaluation techniques.
The module deals with the following areas in the subject of health economics:
Economic theories of resource allocation; consumption, production and markets and their application in the health sector and the public health. Furthermore, it addresses the health sector as a policy area; compares how the health sector is financed in different countries. Finally, it presents different types of economic evaluation and their utilization in health economics.
Contents of the module :
Unit 01: Introduction to health economics
Unit 02: Economic valuation of life and health
Unit 03: Individuals as producers of their health
Unit 04: Empirical studies of the production of health
Unit 05: Health goods, market failure and justice
Unit 06: Optimal health insurance contracts
Unit 07: Risk selection in health insurance markets
Unit 08: Physicians as suppliers of medical services
Unit 09: Hospital services and efficiency
Unit 10: Paying providers
Unit 11: Forms of delivery of medical care
Unit 12: The market for pharmaceuticals
Unit 13: The political economy of health care
Unit 14: Future challenges to health care system
MODULE 04: FUNDAMENTALS OF HEALTHCARE MANAGEMENT
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
Management is the study of how organizations and their people operate. Theirfore, management is pertinent for any one who expects to work in a group setting, to be managed by a superior, to manage other people, or to manage resources and processes.
This module provides the conceptual and technical basics needed in managing health care organizations. Students learn about the challenges and complexities of managing health care organizations in a dynamic environment. It focuses on the unique characteristics of the health care delivery process and gives students an understanding of the context of healthcare administration. Students are introduced to theories of leadership and management using case studies and other problem solving methods. Students are also introduced to the principles for controlling, planning, quality improvement, strategic management and management ethics.
To bridge theory and practice, active participation in class discussion, small group projects and case studies is expected of all students. As an introductory course, the purpose is to expose participants to a wide range of areas and topics relevant to management, including the four major topical divisions: Plan, Organize, Lead, and Control. The content is broadly applicable to healthcare enterprises of every kind: public health organizations, physician practices and clinics, hospitals and health systems, agencies and service organizations, for-profit firms, not-for-profit enterprises, etc.
Contents of the module :
Unit 01: Management theory and applications
Unit 02: Governance and leadership
Unit 03: Organizational behavior
Unit 04: Strategy and strategic management of healthcare
Unit 05: Planning in health care management
Unit 06: Evaluation in healthcare management
Unit 07: Fundamentals of management of health human resources
Unit 08: Fundamentals of financing and financial management of healthcare institutions
Unit 09: Fundamentals of quality management of healthcare
Unit 10: Fundamentals of information management in healthcare
Unit 11: Fundamentals of technology management in healthcare
Unit 12: Fundamentals of marketing of healthcare
This module provides the conceptual and technical basics needed in managing health care organizations. Students learn about the challenges and complexities of managing health care organizations in a dynamic environment. It focuses on the unique characteristics of the health care delivery process and gives students an understanding of the context of healthcare administration. Students are introduced to theories of leadership and management using case studies and other problem solving methods. Students are also introduced to the principles for controlling, planning, quality improvement, strategic management and management ethics.
To bridge theory and practice, active participation in class discussion, small group projects and case studies is expected of all students. As an introductory course, the purpose is to expose participants to a wide range of areas and topics relevant to management, including the four major topical divisions: Plan, Organize, Lead, and Control. The content is broadly applicable to healthcare enterprises of every kind: public health organizations, physician practices and clinics, hospitals and health systems, agencies and service organizations, for-profit firms, not-for-profit enterprises, etc.
Contents of the module :
Unit 01: Management theory and applications
Unit 02: Governance and leadership
Unit 03: Organizational behavior
Unit 04: Strategy and strategic management of healthcare
Unit 05: Planning in health care management
Unit 06: Evaluation in healthcare management
Unit 07: Fundamentals of management of health human resources
Unit 08: Fundamentals of financing and financial management of healthcare institutions
Unit 09: Fundamentals of quality management of healthcare
Unit 10: Fundamentals of information management in healthcare
Unit 11: Fundamentals of technology management in healthcare
Unit 12: Fundamentals of marketing of healthcare
MODULE 05: COMPUTER APPLICATIONS IN BIOSTATISTICS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 15 hours | Practical tutorials: 90 hours | Self-directed learning: 30 hours
Lectures: 15 hours | Practical tutorials: 90 hours | Self-directed learning: 30 hours
This module provides a set of tutorials designed to acquaint the students with the various components of SPSS Statistics. SPSS Statistics is a comprehensive system for analyzing data. It can take data from almost any type of file and use them to generate tabulated reports, charts, and plots of distributions and trends, descriptive statistics, and complex statistical analyses. The student will learn through this module to enter data into SPSS or import them from other applications, to utilize the SPSS editor for preparing data for analysis and to conduct data management and analysis functions using both “point-and-click” and syntax methods.
Contents of the module :
Unit 01: Introduction to SPSS
Unit 02: Reading data
Unit 03: Using the data editor
Unit 04: Working with multiple data sources
Unit 05: Examining summary statistics for individual
Unit 06: Creating and editing charts
Unit 07: Working with output
Unit 08: Working with syntax
Unit 09: Modifying data values
Unit 10: Sorting and selecting data
Unit 11: Test of statistical significance
Unit 12: Regression analysis
Unit 13: Multiple regression analysis
Contents of the module :
Unit 01: Introduction to SPSS
Unit 02: Reading data
Unit 03: Using the data editor
Unit 04: Working with multiple data sources
Unit 05: Examining summary statistics for individual
Unit 06: Creating and editing charts
Unit 07: Working with output
Unit 08: Working with syntax
Unit 09: Modifying data values
Unit 10: Sorting and selecting data
Unit 11: Test of statistical significance
Unit 12: Regression analysis
Unit 13: Multiple regression analysis
MODULE 06: FUNDAMENTALS OF ENVIRONMENTAL HEALTH
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
This module is designed to provide students with an introduction and overview of key areas of environmental health. Using the perspectives of the population and the community, the module will analyze the factors associated with the emergence of environmental health problems. Students will gain an understanding of the interaction of individuals and communities with the environment, and the potential health impact of environmental agents, as well as the specific applications of environmental health concepts.
The course consists of a series of lectures and tutorials. The sequence of major topics begins with content and tools such as environmental public health, environmental toxicology, and environmental policy and regulation.
The course then addresses the specific agents of environmental diseases such as microbial agents, ionizing and non-ionizing radiations. Finally, applications and areas of environmental health are addressed such as water and air quality, food safety, waste disposal, and occupational health.
Content of the module:
Unit 01: Introduction to environmental health
Unit 02: Environmental epidemiology
Unit 03: Environmental Toxicology
Unit 04: Environmental policy and regulations
Unit 05: Vector-borne zoonoses
Unit 06: Metals and toxic elements
Unit 07: Pesticides and other organic chemicals
Unit 08: Ionizing and non-ionizing radiation
Unit 09: Water quality
Unit 10: Air quality
Unit 11: Food safety
Unit 12: Solid and liquid waste
Unit 13: Occupational health
The course consists of a series of lectures and tutorials. The sequence of major topics begins with content and tools such as environmental public health, environmental toxicology, and environmental policy and regulation.
The course then addresses the specific agents of environmental diseases such as microbial agents, ionizing and non-ionizing radiations. Finally, applications and areas of environmental health are addressed such as water and air quality, food safety, waste disposal, and occupational health.
Content of the module:
Unit 01: Introduction to environmental health
Unit 02: Environmental epidemiology
Unit 03: Environmental Toxicology
Unit 04: Environmental policy and regulations
Unit 05: Vector-borne zoonoses
Unit 06: Metals and toxic elements
Unit 07: Pesticides and other organic chemicals
Unit 08: Ionizing and non-ionizing radiation
Unit 09: Water quality
Unit 10: Air quality
Unit 11: Food safety
Unit 12: Solid and liquid waste
Unit 13: Occupational health
SECOND SEMESTER
MODULE 07: STRATEGIC MANAGEMENT OF HEALTHCARE ORGANIZATIONS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Strategic management is a crucial function of every health manager at different levels (micro, meso and central levels) of health care. These managers are expected to lead their organization to adapt to the external environment, accomplish its goals, remain financially and organizationally strong, and function in an accountable and socially responsible way. Managers work through people and through organization goals, strategies, structures, and resources to accomplish these ends. This module examines the management of health care organizations from the “strategic” perspective of management. The concepts and skills presented, however, are applicable at all levels of management and to the variety of roles managers fill.
Contents of the module
U01: The nature of strategic management
U02: Understanding and analyzing the general environment and the health care environment
U03: Service area competitor analysis
U04: Internal environmental analysis and competitive advantage
U05: Directional strategies
U06: Developing strategic alternatives
U07: Evaluation of alternatives and strategic choice
U08: Value adding service delivery strategies
U09: Value adding support strategies
U10: Communicating the strategy and developing action plans
Contents of the module
U01: The nature of strategic management
U02: Understanding and analyzing the general environment and the health care environment
U03: Service area competitor analysis
U04: Internal environmental analysis and competitive advantage
U05: Directional strategies
U06: Developing strategic alternatives
U07: Evaluation of alternatives and strategic choice
U08: Value adding service delivery strategies
U09: Value adding support strategies
U10: Communicating the strategy and developing action plans
MODULE 08: HEALTH POLICY AND HEALTH SYSTEM REFORM
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
Health policy can be defined as the "decisions, plans, and actions that are undertaken to achieve specific health care goals within a society. According to the World Health Organization, an explicit health policy can achieve several goals: defines a vision for the future; outlines priorities and the expected roles of different groups; and builds consensus and informs people.
This module is designed to equip the student with the knowledge and skills of the critical analysis of health policies. Students will learn how to identify strengths and weakness and propose sound health policy reforms. They will also learn to challenge dominant models of health system reform through assembling the basic analytical toolkit for analysis of health sector reform. The module’s geographic and regional focus is global and comparative.
Contents of the module
Unit 01: Health and health policy
Unit 02: Impact of health policy
Unit 03: Context and process of health policymaking
Unit 04: Health policy competency
Unit 05: Health policy formulation
Unit 06: introduction to health sector reform
Unit 07: The health-reform cycle
Unit 08: Judging and assessing health-sector performance
Unit 09: political analysis and strategies
Unit 10: Reform of financing of the health sector
Unit 11: Reform of payment of methods
Unit 12: Reform of the organization of the health system
Unit 13: Reform of the control functions
Unit 14: Reform of the behaviour of health institutions
This module is designed to equip the student with the knowledge and skills of the critical analysis of health policies. Students will learn how to identify strengths and weakness and propose sound health policy reforms. They will also learn to challenge dominant models of health system reform through assembling the basic analytical toolkit for analysis of health sector reform. The module’s geographic and regional focus is global and comparative.
Contents of the module
Unit 01: Health and health policy
Unit 02: Impact of health policy
Unit 03: Context and process of health policymaking
Unit 04: Health policy competency
Unit 05: Health policy formulation
Unit 06: introduction to health sector reform
Unit 07: The health-reform cycle
Unit 08: Judging and assessing health-sector performance
Unit 09: political analysis and strategies
Unit 10: Reform of financing of the health sector
Unit 11: Reform of payment of methods
Unit 12: Reform of the organization of the health system
Unit 13: Reform of the control functions
Unit 14: Reform of the behaviour of health institutions
MODULE 09: FINANCIAL MANAGEMENT OF HEALTHCARE ORGANIZATIONS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
The overall goal for this module is to prepare students to participate intelligently in, and contribute to, financial decisions of healthcare organizations.
The first part of the module stresses the principles of financial and managerial accounting, budgeting, and basic business structures, and planning in health services. Those perspectives and techniques are largely retrospective in nature – reporting and evaluating the consequences of past decisions.
The second part focuses on the tools and analytic frameworks that healthcare managers use to make prospective, forward-looking decisions. Problem sets and mini-case exercises will be worked in-class and assigned as homework to ensure that participants are comfortable and basically competent in applying the analytic tools.
Course outline
Unit 01: Introduction to financial management
Unit 02: Financial and management accounting
Unit 03: The nature of costs and the costing process
Unit 04: Pricing decisions in health care
Unit 05: Budgets, budgeting techniques and budgeting process
Unit 06: Introduction to financial accounting
Unit 07: The income statement
Unit 08: The balance sheet
Unit 09: The cash flow statement
Unit 10: Working capital management
Unit 11: Interpreting financial statements
Unit 12: Financial and management reporting
Unit 13: Financial and regulatory control
Unit 14: Managing performance
Unit 15: Capital investment appraisal
The first part of the module stresses the principles of financial and managerial accounting, budgeting, and basic business structures, and planning in health services. Those perspectives and techniques are largely retrospective in nature – reporting and evaluating the consequences of past decisions.
The second part focuses on the tools and analytic frameworks that healthcare managers use to make prospective, forward-looking decisions. Problem sets and mini-case exercises will be worked in-class and assigned as homework to ensure that participants are comfortable and basically competent in applying the analytic tools.
Course outline
Unit 01: Introduction to financial management
Unit 02: Financial and management accounting
Unit 03: The nature of costs and the costing process
Unit 04: Pricing decisions in health care
Unit 05: Budgets, budgeting techniques and budgeting process
Unit 06: Introduction to financial accounting
Unit 07: The income statement
Unit 08: The balance sheet
Unit 09: The cash flow statement
Unit 10: Working capital management
Unit 11: Interpreting financial statements
Unit 12: Financial and management reporting
Unit 13: Financial and regulatory control
Unit 14: Managing performance
Unit 15: Capital investment appraisal
MODULE 10: MANAGEMENT OF HEALTH HUMAN RESOURCES
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
This module has been designed to investigate critical issues in the management of human resources from the perspective of senior level managers in healthcare. It will focus on two organizational phenomena: the management of change and the improvement of productivity (primarily through the enhancement of team functioning) as examples of human resource management challenges confronting senior managers at the present time.
An intended by-product of this approach is to develop the students' abilities to function as effective change agents within their own organizations, or within organizations with whom they consult.
Contents of the module
U01: Human resources in the healthcare sector
U02: The practice of human resources management in the 21st-century healthcare organization
U03: Essential components of human resources management
U04: Human resources practice in the public sector
U05: General principles of human resources management in public health settings
U06: Managing human resources in an integrated healthcare system
U07: Human resources issues in managed care settings
U08: The human resources function in hospitals
U09: Human resources management along the continuum of care
U10: Human resources management in community health centers
U11: Human resources management in doctors practices
U12: Human resources management in public establishments
U13: Changing human resources management practices
An intended by-product of this approach is to develop the students' abilities to function as effective change agents within their own organizations, or within organizations with whom they consult.
Contents of the module
U01: Human resources in the healthcare sector
U02: The practice of human resources management in the 21st-century healthcare organization
U03: Essential components of human resources management
U04: Human resources practice in the public sector
U05: General principles of human resources management in public health settings
U06: Managing human resources in an integrated healthcare system
U07: Human resources issues in managed care settings
U08: The human resources function in hospitals
U09: Human resources management along the continuum of care
U10: Human resources management in community health centers
U11: Human resources management in doctors practices
U12: Human resources management in public establishments
U13: Changing human resources management practices
MODULE 11: HEALTH SERVICE RESEARCH
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 30 hours | Practical tutorials: 90 hours | Self-directed learning: 60 hours
Lectures: 30 hours | Practical tutorials: 90 hours | Self-directed learning: 60 hours
Health services research is the multidisciplinary field of scientific investigation that studies how social factors, financing systems, organizational structures and processes, health technologies, and personal behaviors affect access to health care, the quality and cost of health care, and ultimately population’s health and well-being. Its research domains are individuals, families, organizations, institutions, communities, and populations.
Health services research examines how people get access to health care, how much care costs, and what happens to patients as a result of this care. The main goals of health services research are to identify the most effective ways to organize, manage, finance, and deliver high quality care; reduce medical errors; and improve patient safety.
This module introduces students to the field of health services research methods, including conceptualization, modeling, survey design, sampling, literature review, experimental design, and threats to validity.
Contents of the module
U01: Scientific foundations of health services research
U02: Conceptualizing health services research
U03: Groundwork in health services research
U04: Research review
U05: Secondary analysis
U06: Qualitative research
U07: Experimental research
U08: Survey research
U09: Evaluation research
U10: Design in health services research
U12: Sampling in health services research
U13: Measurements in health services research
U14: Data collection and processing in health services research
U15: Statistical analysis in health services research
U16: Applying health services research
Health services research examines how people get access to health care, how much care costs, and what happens to patients as a result of this care. The main goals of health services research are to identify the most effective ways to organize, manage, finance, and deliver high quality care; reduce medical errors; and improve patient safety.
This module introduces students to the field of health services research methods, including conceptualization, modeling, survey design, sampling, literature review, experimental design, and threats to validity.
Contents of the module
U01: Scientific foundations of health services research
U02: Conceptualizing health services research
U03: Groundwork in health services research
U04: Research review
U05: Secondary analysis
U06: Qualitative research
U07: Experimental research
U08: Survey research
U09: Evaluation research
U10: Design in health services research
U12: Sampling in health services research
U13: Measurements in health services research
U14: Data collection and processing in health services research
U15: Statistical analysis in health services research
U16: Applying health services research
MODULE 12: CRITICAL APPRAISAL OF RESEARCH STUDIES
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 15 hours | Practical tutorials: 90 hours | Self-directed learning: 30 hours
Lectures: 15 hours | Practical tutorials: 90 hours | Self-directed learning: 30 hours
Critical appraisal is the process of carefully and systematically examining research to judge its trustworthiness, and its value and relevance in a particular context. This module provides students with a logical system of critical appraisal, to allow them to evaluate studies and to carry out their own studies more effectively, placing a special emphasis on the importance of cause and effect relationships.
Students will learn to examine and evaluate systematically the issues of study design, selection of persons, bias, confounding, and the place of statistical methods. They will also apply their skills of critical appraisal to a number of current controversial topics in epidemiology such as screening for prostate cancer, publication bias in psychiatry, conflicts between observational studies and randomized trials.
Contents of the module
Unit 01: Relevance of critical appraisal of research studies
Unit 02: The importance of causal relationships in medicine and health care
Unit 03: Study designs which can demonstrate and test causation
Unit 04: The results obtained from studies of causation
Unit 05: Selection of subjects for study
Unit 06: Error and bias in observations
Unit 07: Confounding
Unit 08: Chance variation
Unit 09: Systematic reviews and meta-analyses
Unit 10: Critical appraisal of a randomized clinical trial
Unit 11: Critical appraisal of a randomized trial of a preventive agent
Unit 12: Critical appraisal of a prospective cohort study
Unit 13: Critical appraisal of a retrospective cohort study
Unit 14: Critical appraisal of a matched case control study
Unit 15: Critical appraisal of a large population-based case control study
Students will learn to examine and evaluate systematically the issues of study design, selection of persons, bias, confounding, and the place of statistical methods. They will also apply their skills of critical appraisal to a number of current controversial topics in epidemiology such as screening for prostate cancer, publication bias in psychiatry, conflicts between observational studies and randomized trials.
Contents of the module
Unit 01: Relevance of critical appraisal of research studies
Unit 02: The importance of causal relationships in medicine and health care
Unit 03: Study designs which can demonstrate and test causation
Unit 04: The results obtained from studies of causation
Unit 05: Selection of subjects for study
Unit 06: Error and bias in observations
Unit 07: Confounding
Unit 08: Chance variation
Unit 09: Systematic reviews and meta-analyses
Unit 10: Critical appraisal of a randomized clinical trial
Unit 11: Critical appraisal of a randomized trial of a preventive agent
Unit 12: Critical appraisal of a prospective cohort study
Unit 13: Critical appraisal of a retrospective cohort study
Unit 14: Critical appraisal of a matched case control study
Unit 15: Critical appraisal of a large population-based case control study
THIRD SEMESTER
MODULE 13: FUNDAMENTALS OF HEALTHCARE LAWS
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
In recent years, the legal framework in which healthcare institutions work has become increasingly complex. Several laws do exist now that define the rights and responsibilities of all categories of persons involved in healthcare including the patients, the health personnel, and the managers. Furthermore, all processes of healthcare management are exercised within lines defined by the laws, including patient care, financing, pricing, quality management, human resources management, etc.
This module aims to bring students to understand the complex legal and regulatory systems which govern the institutions they will manage after graduation. It introduces students to the arsenal of laws existing as applied to key domains of healthcare management. The module bridges theory and practice and presents therefore several real case for discussion by the students to draw conclusion from.
Contents of the module
Unit 01: Introduction to Health Law
Unit 02: Patient Rights and Responsibilities
Unit 03: Access to healthcare
Unit 04: Labor and Management Relations
Unit 05: Taxation
Unit 06: Medical Malpractice
Unit 07: Enterprise laws
Unit 08: Authorization and accreditation
Unit 09: Pharmaceuticals and medical Devices
Unit 10: Organ and tissue Transplantation
Unit 11: Mental Health
Unit 12: End-of-life healthcare
Unit 13: Women's Health
Unit 14: Violence and injury
Unit 15: Nutrition and food Safety
This module aims to bring students to understand the complex legal and regulatory systems which govern the institutions they will manage after graduation. It introduces students to the arsenal of laws existing as applied to key domains of healthcare management. The module bridges theory and practice and presents therefore several real case for discussion by the students to draw conclusion from.
Contents of the module
Unit 01: Introduction to Health Law
Unit 02: Patient Rights and Responsibilities
Unit 03: Access to healthcare
Unit 04: Labor and Management Relations
Unit 05: Taxation
Unit 06: Medical Malpractice
Unit 07: Enterprise laws
Unit 08: Authorization and accreditation
Unit 09: Pharmaceuticals and medical Devices
Unit 10: Organ and tissue Transplantation
Unit 11: Mental Health
Unit 12: End-of-life healthcare
Unit 13: Women's Health
Unit 14: Violence and injury
Unit 15: Nutrition and food Safety
MODULE 14: QUALITY MANAGEMENT IN HEALTH CARE
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
This module aims to equip students with a framework for understanding the causes of quality problems and for designing quality management practices that will make a difference in their organizations. Students will also gain practical knowledge of current tools and methods for improving safety and quality in health care. Students will appreciate dilemmas in the conceptualization and measurement of quality, and the dominant approaches in health care will be compared with those in industry generally.
The emphasis of this module is placed on practical quality problems in healthcare, through which students will explore major issues at the level of the team or unit, the healthcare institution, and the health system as a whole. The format of sessions will be a combination of lectures, student presentations and discussions. Case studies of quality and safety problems, and improvement projects, will be used throughout. There will be some structured teamwork as part of this module.
Contents of the module
Unit 01: Basic Concepts of Quality Management
Unit 02: Principles of Total Quality of healthcare
Unit 03: The Manager’s Toolbox
Unit 04: A Systems Perspective of Quality Management
Unit 05: Systems Models for Healthcare Managers
Unit 06: The Role of Policy in healthcare quality
Unit 07: Systemic Structure
Unit 08: Achieving Quality Results in Complex Systems
Unit 09: Setting Goals for quality improvement
Unit 10: Defining the purpose of quality improvement
Unit 11: Performance Measurement and improvement
Unit 12: Managing and maintaining an environment of quality and performance improvement
Unit 13: Implementing operations of quality improvement
Unit 14: Managing teams of quality improvement
The emphasis of this module is placed on practical quality problems in healthcare, through which students will explore major issues at the level of the team or unit, the healthcare institution, and the health system as a whole. The format of sessions will be a combination of lectures, student presentations and discussions. Case studies of quality and safety problems, and improvement projects, will be used throughout. There will be some structured teamwork as part of this module.
Contents of the module
Unit 01: Basic Concepts of Quality Management
Unit 02: Principles of Total Quality of healthcare
Unit 03: The Manager’s Toolbox
Unit 04: A Systems Perspective of Quality Management
Unit 05: Systems Models for Healthcare Managers
Unit 06: The Role of Policy in healthcare quality
Unit 07: Systemic Structure
Unit 08: Achieving Quality Results in Complex Systems
Unit 09: Setting Goals for quality improvement
Unit 10: Defining the purpose of quality improvement
Unit 11: Performance Measurement and improvement
Unit 12: Managing and maintaining an environment of quality and performance improvement
Unit 13: Implementing operations of quality improvement
Unit 14: Managing teams of quality improvement
MODULE 15: MARKETING OF HEALTH SERVICES
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
The marketing of medical establishments is not reduced to advertising but is an overall entrepreneurial orientation on the needs of patients (clients). In the face of increasing competition, marketing is an integral part of the successful management of health services.
With a strong focus on the marketing of health services, this module offers a set of concepts, analytical frameworks, and methods to identify and address the challenges facing health service institutions.
Therefore, the module consists of three parts:
Consumer Behaviors: This part aims to provide the student with a wealth of knowledge in the field of consumer behavior, the elements that influence, affect or motivate him, in order to guide their decisions accordingly.
Customer relationship management (CRM) is the set of tools and techniques intended to capture, process, and analyze information relating to customers and prospects, in order to retain them by offering them the best service.
Web marketing: This part aims to give a complete overview of web marketing and to give tips for learning to use the new communication levers linked to the development of the Internet and digital commerce in all its forms.
Contents of the module
Unit 01: New Marketing Perspectives for Health Services
Unit 02: Consumer behavior of health services
Unit 03: Development of the global offer of health services
Unit 04: Multichannel distribution of health services
Unit 05: Explore business models
Unit 06: Communicate in health services and educate clients
Unit 07: Positioning of health services in a competitive environment
Unit 08: Design and management of health service processes
Unit 09: Balance of demand and production capacity
Unit 10: Designing of the environment for health services
Unit 11: Management of contact staff
Unit 12: Management of relationships and development of loyalty
With a strong focus on the marketing of health services, this module offers a set of concepts, analytical frameworks, and methods to identify and address the challenges facing health service institutions.
Therefore, the module consists of three parts:
Consumer Behaviors: This part aims to provide the student with a wealth of knowledge in the field of consumer behavior, the elements that influence, affect or motivate him, in order to guide their decisions accordingly.
Customer relationship management (CRM) is the set of tools and techniques intended to capture, process, and analyze information relating to customers and prospects, in order to retain them by offering them the best service.
Web marketing: This part aims to give a complete overview of web marketing and to give tips for learning to use the new communication levers linked to the development of the Internet and digital commerce in all its forms.
Contents of the module
Unit 01: New Marketing Perspectives for Health Services
Unit 02: Consumer behavior of health services
Unit 03: Development of the global offer of health services
Unit 04: Multichannel distribution of health services
Unit 05: Explore business models
Unit 06: Communicate in health services and educate clients
Unit 07: Positioning of health services in a competitive environment
Unit 08: Design and management of health service processes
Unit 09: Balance of demand and production capacity
Unit 10: Designing of the environment for health services
Unit 11: Management of contact staff
Unit 12: Management of relationships and development of loyalty
MODULE 16: INFORMATION MANAGEMENT IN HEALTH CARE
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Health care is an information intensive business where information and knowledge are as much a part of the service as are medications and treatments. Hospitals information systems are used to standardize and facilitate information collection, storage, and retrieval of health care information. Continuous advances in information technology provide new opportunities to further improve on these systems and methodologies and thus improve the quality of care while reducing the costs.
This module seeks to improve the students' knowledge and understanding of healthcare information and electronic information technology. Only through an understanding of the capabilities of electronic information technology and the information needs of health care providers can intelligent decisions be made in the allocation of scarce resources toward information systems. Students are encouraged to develop a deeper understanding of healthcare information systems by exploring, using, and creating manual and computerized information systems.
Course outline
Unit 01: Health information infrastructure and systems
Unit 02: Health data concepts
Unit 03: Data access and retention
Unit 04: Electronic health record systems
Unit 05: Classification systems, clinical vocabularies, and terminology
Unit 06: Technology, applications, and security
Unit 07: Information systems life cycle and project management
Unit 08: Statistics and data presentation
Unit 09: Research and epidemiology
Unit 10: Performance management and patient safety
Unit 11: Data reporting, interpretation, and use
Unit 12: Public health informatics
Unit 13: Privacy and health law
Unit 14: Human resource management
Unit 15: Operational management
Unit 16: Revenue cycle and financial management
This module seeks to improve the students' knowledge and understanding of healthcare information and electronic information technology. Only through an understanding of the capabilities of electronic information technology and the information needs of health care providers can intelligent decisions be made in the allocation of scarce resources toward information systems. Students are encouraged to develop a deeper understanding of healthcare information systems by exploring, using, and creating manual and computerized information systems.
Course outline
Unit 01: Health information infrastructure and systems
Unit 02: Health data concepts
Unit 03: Data access and retention
Unit 04: Electronic health record systems
Unit 05: Classification systems, clinical vocabularies, and terminology
Unit 06: Technology, applications, and security
Unit 07: Information systems life cycle and project management
Unit 08: Statistics and data presentation
Unit 09: Research and epidemiology
Unit 10: Performance management and patient safety
Unit 11: Data reporting, interpretation, and use
Unit 12: Public health informatics
Unit 13: Privacy and health law
Unit 14: Human resource management
Unit 15: Operational management
Unit 16: Revenue cycle and financial management
MODULE 17: HOSPITAL MANAGEMENT
US Semester credits: 4.0 | ECTS: 6.0 | Learning load: 180 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
Lectures: 45 hours | Practical tutorials: 45 hours | Self-directed learning: 90 hours
The module prepares students for managerial and leadership in hospitals and focuses on the tools and analytic frameworks that hospital managers use for administrative operations of clinical and service departments. It aims at keeping the participants abreast of the latest trends in hospital management with topics designed to address contemporary issues in a Health Care Organization.
Towards this end, the module imparts knowledge and expertise on the concept, aims, objectives, operational policies, and procedures in operational management of various departments of the hospital. This includes the development of conceptual skills in planning, policy formulation, healthcare financing, resource planning and material management. Problem sets and mini-case exercises will be worked in-class and assigned as homework to ensure that participants are comfortable and basically competent in applying the analytic tools.
Contents of the module
Unit 01: Introduction to hospitals
Unit 02: Introduction to health-promoting hospitals
Unit 03: Planning and designing hospitals
Unit 04: Clinical services
Unit 05: Hospital staff management
Unit 06: Specific diagnostic services
Unit 07: Support and other utility services
Unit 08: Material and equipment management
Unit 09: Quality and safety issues in hospital
Unit 10: Clinical governance
Unit 11: Hospital information systems
Unit 12: Supply chain management
Unit 13: Hospital financial management
Unit 14: Recent advances in hospital administration
Towards this end, the module imparts knowledge and expertise on the concept, aims, objectives, operational policies, and procedures in operational management of various departments of the hospital. This includes the development of conceptual skills in planning, policy formulation, healthcare financing, resource planning and material management. Problem sets and mini-case exercises will be worked in-class and assigned as homework to ensure that participants are comfortable and basically competent in applying the analytic tools.
Contents of the module
Unit 01: Introduction to hospitals
Unit 02: Introduction to health-promoting hospitals
Unit 03: Planning and designing hospitals
Unit 04: Clinical services
Unit 05: Hospital staff management
Unit 06: Specific diagnostic services
Unit 07: Support and other utility services
Unit 08: Material and equipment management
Unit 09: Quality and safety issues in hospital
Unit 10: Clinical governance
Unit 11: Hospital information systems
Unit 12: Supply chain management
Unit 13: Hospital financial management
Unit 14: Recent advances in hospital administration
MODULE 18: HEALTH COMMUNICATION
US Semester credits: 3.0 | ECTS: 4.5 | Learning load: 135 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
Lectures: 30 hours | Practical tutorials: 45 hours | Self-directed learning: 60 hours
This module provides an overview of the theory and practice of designing, producing and evaluating public health communication campaigns/programs. Communication programs are broadly defined as planned health communication interventions. The most effective of these combine multiple intervention approaches for achieving objectives.
The module is designed to enable students to apply sound judgment when making decisions about how to communicate effectively with the public. The course includes theoretical and practical content on: persuasive approaches to group and individual change; audience, message, and channel factors in campaign development; and measurement of campaign impacts. Communication approaches such as mass media, social marketing, risk communication and entertainment education are discussed, and the ethical dimensions of contemporary issues such as direct-to-consumer marketing are explored.
Students will complete this course with a greater capacity for critical judgment about the use of communication strategies for achieving public health goals.
Contents of the module
Unit 01: Introduction to public health communication and informatics
Unit 02: A public health communication planning framework
Unit 03: Informatics and public health
Unit 04: Understanding and reporting the science
Unit 05: What to communicate? Understanding population health
Unit 06: Communicating for policy and advocacy
Unit 07: Speaking to the public on health and health policy
Unit 08: Persuasive health communications: the role of theory
Unit 09: Formative research for strategy development
Unit 10: The strategic health communication plan
Unit 11: Health communication through the social media
Unit 12: Developing and testing a media strategy
Unit 13: Developing the implementation plan
Unit 14: Evaluating a health communication program
Unit 15: Patient–provider communication
Unit 16: Risk and emergency risk communication
The module is designed to enable students to apply sound judgment when making decisions about how to communicate effectively with the public. The course includes theoretical and practical content on: persuasive approaches to group and individual change; audience, message, and channel factors in campaign development; and measurement of campaign impacts. Communication approaches such as mass media, social marketing, risk communication and entertainment education are discussed, and the ethical dimensions of contemporary issues such as direct-to-consumer marketing are explored.
Students will complete this course with a greater capacity for critical judgment about the use of communication strategies for achieving public health goals.
Contents of the module
Unit 01: Introduction to public health communication and informatics
Unit 02: A public health communication planning framework
Unit 03: Informatics and public health
Unit 04: Understanding and reporting the science
Unit 05: What to communicate? Understanding population health
Unit 06: Communicating for policy and advocacy
Unit 07: Speaking to the public on health and health policy
Unit 08: Persuasive health communications: the role of theory
Unit 09: Formative research for strategy development
Unit 10: The strategic health communication plan
Unit 11: Health communication through the social media
Unit 12: Developing and testing a media strategy
Unit 13: Developing the implementation plan
Unit 14: Evaluating a health communication program
Unit 15: Patient–provider communication
Unit 16: Risk and emergency risk communication
FOURTH SEMESTER
MODULE 19-24: END-OF-STUDY INTERNSHIP AND THESIS
US Semester credits: 20.0 | ECTS: 30.0 | Learning load: 900 hours
Supervised clinical learning activities and research work: 900 hours
Supervised clinical learning activities and research work: 900 hours
This end-of-study internship and project are compulsory during the fourth semester. Its duration is equivalent to three practical modules corresponding to 24 weeks (960 hours).
The objective of this final internship is to consolidate competencies, to achieve professional autonomy and to prepare the student for real professional life. During this internship, the student is required to select a research topic of relevance to the institution or the profession and achieve an independent research satisfying the requirements set by the College of Health Sciences. The supervision of such research is the mutual responsibility of the College and the hosting institution.
At the end of the internship, the student has to present and defend his research in front of a jury that evaluates the project and give it a note.
The objective of this final internship is to consolidate competencies, to achieve professional autonomy and to prepare the student for real professional life. During this internship, the student is required to select a research topic of relevance to the institution or the profession and achieve an independent research satisfying the requirements set by the College of Health Sciences. The supervision of such research is the mutual responsibility of the College and the hosting institution.
At the end of the internship, the student has to present and defend his research in front of a jury that evaluates the project and give it a note.
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COLLEGE OF HEALTH SCIENCESAuthorized by the Ministry of Higher Education, Scientific Research and Professional Training (Authorization No. 434/2015)
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